John Sacco

Ep063: From Packaging to Eco-Innovation with John Sacco

March 26th, 2025  |  34 mins 22 secs

Finding what you love doing beats chasing money every time.

Today on the IC-DISC Show, we're talking with John Sacco, owner of Sierra International Machinery, a trailblazer in the recycling industry.
Starting as an agri-packaging business, John transformed the company into a recycling equipment powerhouse, moving from marketing Italian made machines, to designing their own balers and conveyors, and now offering a comprehensive range of recycling equipment with renowned service quality.

He's been a lifelong industry advocate. Serving as past ISRI chairman and creating the "Repurposed" docuseries on Prime Video, a series showcasing how 75% of new American steel comes from recycled materials. Activities that help companies recruit talent by highlighting the environmental benefits of an industry often misunderstood by policymakers and the public.

It's a great conversation revealing how critical recycling is for disaster recovery, processing debris, and supplying rebuilding materials.

Listen in to hear why John believes finding your passion, as he did at age 59, brings more satisfaction than any bank account.