The IC-DISC Show

Ep023: Revolutionary Pricing with Ron Baker

April 9th, 2021

Today on the IC-DISC Show, we're talking with Ron Baker, founder of VeraSage Institute, a think tank dedicated to teaching value-based pricing, and host of the Soul of Enterprise podcast.

This really was a bucket list interview for me. Ron's work has literally added millions of dollars of value to our business and our clients.

He's an amazing thought leader, and if you're in an industry where billable hours are the prevailing idea, his insights into revolutionary pricing models can be a game-changer for your business.

Even if you're not in a professional services business, his ideas on creating subscription services for all kinds of businesses are really interesting.

So, we had a wide-ranging conversation. He had lots of great examples, and I'm sure you'll find something to make you think about your pricing in this episode.


Show Notes


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Ron Baker